Do2learn emotions color wheel1/16/2024 ![]() ![]() ![]() It also helps to evoke an emotional connection between the consumer and the product that is highlighted which encourages the sale of the item. This technique helps to make an object or service seem more vivid or inviting. ![]() Personification is also used in advertising campaigns to encourage the sale of products to the consumer. Modern day writers continue to use this technique as a way to provide a strong, mental image to the reader related to the context of the object or situation that they are describing. Personification was very popular in the 18th century as many well-known authors and great literary works from that time are recognized for their use of this kind of language. It often is a source of embellishment or variation to the typical manner of making a statement in conversation. Although personification is most often found in stories, poems and nursery rhymes, people do use it to add interest to their comments during conversation. Personification is a part of speech that applies human traits, qualities and/or abilities to animals, objects or inanimate things. ![]()
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